MEXTOUR Recap Videos | Overnight Turnaround | Creative Direction, Shooting & Editing by Stoney 🐔
Production Agency: Starting Eleven
Insight:
Mextour had hired Starting Eleven, a production agency, to capture content and produce videos for their US Tour. With the rise of fast content, quickly made and quickly consumed, I was enlisted to create a unique visual style, seamless editing process and adaptable video structure that would allow for match-day recaps to be shared as speedy as possible…while delivering a cinematic piece, alternate to television angles.
Result:
When the final whistle blew at night fans hit the pillow. By the next morning when opening social media, they could relive the experience of being at a match. Only this content was different to television angles, and cut through the sea of content showing the same highlights at the same tv angles.
Finished 5 hours after final whistle. 2 days of shooting.
Finished 4 hours after final whistle.
Finished 3 hours after final whistle.
Quicker with each one made!
Mexican National Team Instagram:
Analyzing videos made while on tour, one post gained 300k more views and 890 more shares than 3 other videos combined posted on channel from the same match day containing other gameplay footage.
Photos On Tour:
Additionally I photographed matches and fan-zones for a secondary content package
