CREW
Video Content Director and Post Production Lead - Stoney Yoos
Director of Photography - Matt Heirakuji
Editor - Christian Haslett
BLACK FRIDAY
Social Media - Teaser Reel
Social Media - Launch Reel
Product Specific - Paid Ads
Developed templates and oversaw the production of six product ads for Olukai’s Black Sand White Sand Black Friday collection, integrated into Meta Ads for the limited edition launch.
HOLIDAY CAMPAIGN
Campaign Launch Reel
Paid Ads
Brand Ad for campaign idea of guides sharing their picks for top Olukai Categories
Product Specific Ad made to educate targeted audiences on our shoes top features and benefits
UGC Ad transforming phone content and testimonials into polished ads showcasing specific products.
Gift Guides - Profile Social Content
Created a consistent profile format from pre-existing footage, spotlighting guides on social media. This video-first approach brought the people at the heart of Olukai to the forefront, connecting audiences with the brand.
Additional Ads - 25 total video styles developed, created with all our different guides, made specifically for our performance marketing channels and organic socials
Web Integration - Guide and category specific landing page video content
