GOAL:
Sell the most bulked sandal ahead of Summer 2025. Increase brand awareness. Position OluKai as the fun summer sandal for all — including a younger demographic.
The Build:
Use fun, energetic copy, bright colors, and high-impact placement to stand out.
Tone is fresh, bold, and inclusive. Execution should feel elite product focused and campaign-worthy.
Flight Giveaway (In Partnership with Hawaiian Airlines):
OluKai partnered with Hawaiian Airlines to surprise every passenger on a several flights from LAX to Oʻahu and Maui with a free pair of sandals.
OOH:
Las Vegas Strip
Maui Airport
Orange County Memorial Day Weekend Beach Banner:
Web:
