PORTUGALS NEXT BIG STAR AT VENICE BEACH
GOAL:
Convince->Announce->Recap
AC Milan Foward Rafael Leao visits Venice Beach Football Club
TASKS:
Meet and pitch to AC Milan and Rafa the benefits of an activation with VBFC.
Create and distribute content to tease/announce his appearance.
Create and share recap of event to social channels.
RESULT:
Over 1.5 million views on Instagram
Packed court to experience Rafael Leao being amongst our local community
Collaboration and relationship built between VBFC AC Milan and Rafael Leao
Team:
Creative Direction | Production - Stoney 🐔
VBFC Co Founder | Project Lead - Tim Walsh
IN THE WILD:
Teaser Post - 1,000 likes and 40 comments on VBFC Instagram Feed
Recap Post - 1.5 Million views 307 comments 247 shares on VBFC and AC Milan Instagram Reels
Rafael Leao Post - Content provided and shared with athlete to use on social channels
