Messi x VBFC
GOAL:
Make Messi, a global superstar, relate to VBFC while he visits Los Angeles to play in an MLS Match.
ISSUE:
Unlike most ballers that visit LA, Messi would not be visiting VBFC pickup for a guest appearance. So how do we connect this global icon to a pickup community on the Venice Boardwalk?
SOLUTION:
Match-cut scenes and highlights of Messi’s match in LA, with players at pickup on the court at Venice Beach.
PORTUGALS NEXT BIG STAR AT VENICE BEACH
GOAL:
Convince->Announce->Recap
AC Milan Foward Rafael Leao visits Venice Beach Football Club
TASKS:
Meet and pitch to AC Milan and Rafa the benefits of an activation with VBFC.
Create and distribute content to tease/announce his appearance.
Create and share recap of event to social channels.
RESULT:
Over 1.5 million views on Instagram
Packed court to experience Rafael Leao being amongst our local community
Collaboration and relationship built between VBFC AC Milan and Rafael Leao
IN THE WILD:
Teaser Post - 1,000 likes and 40 comments on VBFC Instagram Feed
Recap Post - 1.5 Million views 307 comments 247 shares on VBFC and AC Milan Instagram Reels
Rafael Leao Post - Content provided and shared with athlete to use on social channels
PICKUP SOCCER ON VENICE BOARDWALK:
Creative for VBFC starting in 2021. Helping grow Instagram community from 10,000 to 24,000 and counting…
VBFC Summer 2021